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BRITA

Key benefits

Fresher taste, every time

Fresher taste, every time

By reducing taste-impairing substances, your drinks stay crisp and refreshing all the time. Just as your customers expect.

Clarity you can see

Clarity you can see

Fine particles are reliably retained before they reach your drinks, with particle retention down to 0.5 µm in accordance with NSF Standard 42 – and full visibility into filter status through iQ technology.

Less to think about

Less to think about

Thanks to the intelligent system, filtration quality takes care of itself in the background. This helps you keep things running smoothly without added complexity.

Act when it matters

Act when it matters

With live data tracking and full visibility in the BRITA iQ Portal, you’re guided to the right moment for filter changes based on actual usage. No need for manual checks or second-guessing.

"PURITY C iQ smart heads have been a game changer for the Coffee Bean Company. It not only takes the guesswork out of readings but has also helped us streamline maintenance operations and logistics."

James

James

Director, The Coffee Bean Company, UK

"Upgrading to the iQ range has had a massive impact on the water quality in our shops. Checking water filters used to be one of those jobs that slipped my mind, and too often we’d only realise they had expired. Now, thanks to the iQ Portal and those little green lights on the filter heads, it’s easy to stay on top of it. This has also improved our equipment maintenance, saving us money on call-out charges and replacement parts."

Joe Faulkner

Joe Faulkner

Coffee Shop Owner, 15 grams, UK

"Water quality is the unsung hero of great tasting coffee and reliable equipment. Our baristas have a great understanding of its importance and have been utilising BRITA’s PURITY C iQ digital counters to take ownership of filter changes. We can see how our quality and equipment controls can now become remarkably easier and less time-consuming with BRITA’s latest innovation that will deliver consistent cup quality every time."

Kasjan Orzol

Kasjan Orzol

Coffee Technical Manager, GAILs, UK
BRITA
iQ Technology

Data-driven confidence

BRITA iQ Technology enhances your filtration by taking care of it in the background. Intelligent sensor technology continuously tracks real filter usage and helps maintain consistently high water quality. The BRITA iQ Portal transforms this data into a clear, central overview across machines, locations and teams – giving you full transparency without added effort. This means less manual checking, more predictability and reliable performance you can trust, day after day.

Learn more about BRITA iQ Technology

Expertise beyond filtration

BRITA

Think beyond today

From cartridge recycling to efficient filtration, BRITA helps you reduce waste and keep cartridge materials in use - without adding complexity to your business.

BRITA

Built on expertise

Excellent water isn’t left to chance. At BRITA, certified water sommeliers combine scientific analysis with sensory expertise to get the best out of your water. Consistent results start here.

BRITA

News & Stories

Explore what drives better business – with real-world insights, applications, and success stories demonstrating the impact of professional filtration solutions.

Questions about this product?

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